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Started by Mr. Man-wai Chang
Thu, 22 Sep 2016 14:39
Blizzard is ditching the Battle.net name
Author: Mr. Man-wai Chang
Date: Thu, 22 Sep 2016 14:39
Date: Thu, 22 Sep 2016 14:39
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Source: https://www.engadget.com/2016/09/21/blizzard-dropping-battle-net-name/ Now that online gaming services are a given, there's no need for special branding. Battle.net has been synonymous with Blizzard for most of the game studio's history, and for good reason: from Diablo onward, the online service helped usher in the concept of free, fully-integrated multiplayer matchmaking. Times have changed, however, and Blizzard is putting the Battle.net name to rest. The underlying technology will remain, but you'll see it referred to simply as Blizzard technology. The Battle.net label is outdated in an era where native multiplayer support is "more of a normal expectation" than a novelty, the developer says. Moreover, the branding is sometimes confusing and redundant. Why does Blizzard have to treat its own service as a separate beast? The transition should take place over the "next several months." It's a sad day for longstanding Blizzard fans, but you could also say that it's overdue. The Battle.net name is a holdover from the days when GameSpy, TEN and other third-party services were virtually necessary to join online games for those players not intimately familiar with IP addresses. They lost their main reason for being when many games started treating multiplayer as a central feature, and broadband internet access made it almost trivially easy to find and join matches. -- @~@ Remain silent! Drink, Blink, Stretch! Live long and prosper!! / v \ Simplicity is Beauty! /( _ )\ May the Force and farces be with you! ^ ^ (x86_64 Ubuntu 9.10) Linux 2.6.39.3 不借貸! 不詐騙! 不援交! 不打交! 不打劫! 不自殺! 請考慮綜援 (CSSA): http://www.swd.gov.hk/tc/index/site_pubsvc/page_socsecu/sub_addressesa
Re: Blizzard is ditching the Battle.net name
Author: jam... Jamie Kahn Genet
Date: Sat, 24 Sep 2016 23:41
Date: Sat, 24 Sep 2016 23:41
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Mr. Man-wai Chang <toylet...@gmail.com> wrote: > Source: > https://www.engadget.com/2016/09/21/blizzard-dropping-battle-net-name/ > > Now that online gaming services are a given, there's no need for special > branding. > > > Battle.net has been synonymous with Blizzard for most of the game > studio's history, and for good reason: from Diablo onward, the online > service helped usher in the concept of free, fully-integrated > multiplayer matchmaking. Times have changed, however, and Blizzard is > putting the Battle.net name to rest. The underlying technology will > remain, but you'll see it referred to simply as Blizzard technology. The > Battle.net label is outdated in an era where native multiplayer support > is "more of a normal expectation" than a novelty, the developer says. > Moreover, the branding is sometimes confusing and redundant. Why does > Blizzard have to treat its own service as a separate beast? > > The transition should take place over the "next several months." > > It's a sad day for longstanding Blizzard fans, but you could also say > that it's overdue. The Battle.net name is a holdover from the days when > GameSpy, TEN and other third-party services were virtually necessary to > join online games for those players not intimately familiar with IP > addresses. They lost their main reason for being when many games started > treating multiplayer as a central feature, and broadband internet access > made it almost trivially easy to find and join matches. True, but I still think it's a shame from brand recognition and nostalgia point of views. Ah well, times move on :-\ Heh. -- If you're not part of the solution, you're part of the precipitate.
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