🚀 go-pugleaf

Mr. Man-wai Chang <toylet...@gmail.com> wrote:

> Source: 
> https://www.engadget.com/2016/09/21/blizzard-dropping-battle-net-name/
> 
> Now that online gaming services are a given, there's no need for special
> branding.
> 
> 
> Battle.net has been synonymous with Blizzard for most of the game 
> studio's history, and for good reason: from Diablo onward, the online
> service helped usher in the concept of free, fully-integrated 
> multiplayer matchmaking. Times have changed, however, and Blizzard is
> putting the Battle.net name to rest. The underlying technology will 
> remain, but you'll see it referred to simply as Blizzard technology. The
> Battle.net label is outdated in an era where native multiplayer support
> is "more of a normal expectation" than a novelty, the developer says.
> Moreover, the branding is sometimes confusing and redundant. Why does
> Blizzard have to treat its own service as a separate beast?
> 
> The transition should take place over the "next several months."
> 
> It's a sad day for longstanding Blizzard fans, but you could also say
> that it's overdue. The Battle.net name is a holdover from the days when
> GameSpy, TEN and other third-party services were virtually necessary to
> join online games for those players not intimately familiar with IP 
> addresses. They lost their main reason for being when many games started
> treating multiplayer as a central feature, and broadband internet access
> made it almost trivially easy to find and join matches.

True, but I still think it's a shame from brand recognition and
nostalgia point of views. Ah well, times move on :-\ Heh.
-- 
If you're not part of the solution, you're part of the precipitate.