🚀 go-pugleaf

On Sat, 2018-03-17, Jorgen Grahn wrote:
> On Sat, 2018-03-17, hanc...@bbs.cpcn.com wrote:
>> CBS News:
>>
>> A prominent data analytics firm that worked with President Trump's 
>> campaign exploited Facebook data to harvest "millions" of profiles 
>> of U.S. voters without their authorization, according to a
>> whistleblower who once worked to help acquire the data. On 
>> Friday, Facebook announced Cambridge Analytica — the firm that 
>> was created by billionaire donor Robert Mercer, previously run 
>> by Steve Bannon, who went on to become White House chief 
>> strategist, and received $5.9 million from Trump's 2016 
>> presidential campaign — has been suspended for violating the 
>> social media company's standards and practices.
>>
>> full detailed article at
>> https://www.cbsnews.com/news/cambridge-analytica-firm-that-helped-trumps-campaign-harvested-50-million-facebook-profiles/
>
> TL;DR, but how is that different from what's already known?  I.e. that
> the campaign used Facebook like this:
>
> - Create focus groups.
> - Say something in public.
> - Watch how the groups react (via Facebook and Facebook trackers on
>   various web pages).
> - Tweak the message to maximize the effect.
> - Repeat.
>
> Facebook sells the tools to do this, and it's all very effective, and
> apparently legal.

The thing linked above is all over the news this morning, so I guess
it must be important and damaging.  I just wonder if it was more
useful to the campaign than the official Facebook tools.

/Jorgen

-- 
  // Jorgen Grahn <grahn@  Oo  o.   .     .
\X/     snipabacken.se>   O  o   .