🚀 go-pugleaf

> DR. CALVERT analyzed the fMRI data, she found that strong brands brought 
> about greater activity in many areas of the brain involved in memory, 
> emotion, decision-making, and meaning than weak brands did. This didn’t 
> surprise me terribly much. After all, it makes sense that an image of BP 
> Oil would inspire less emotional engagement than a shiny red Ferrari.
> 
> But it was Dr. Calvert’s next finding that was truly fascinating. She 
> discovered that when people viewed images associated with the strong 
> brands— the iPod, the Harley-Davidson, the Ferrari, and others— their 
> brains registered the exact same patterns of activity as they did when 
> they viewed the religious images. Bottom line, there was no discernible 
> difference between the way the subjects’ brains reacted.
<http://www.bakadesuyo.com/is-apple-a-company-or-a-religion>
<http://www.amazon.com/gp/product/0385523890/>

Są talizmany, domowe ołtarzyki, większy prorok (nawet przedwcześnie 
zmarły!), mniejsi prorocy, miejsca kultu... cała oprawa się zgadza. 
Przekazu zasadniczo nie ma, ale nawet ja przyznam, że "think different" 
(sic) jest bardziej chwytliwe od "ora et labora". 

ps. Okażmy w dyskusji minimum szacunku symbolom religijnym. 


-- 
   skx.