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Article View: comp.sys.ibm.pc.games.strategic
Article #2702

CGW sex ads

#2702
From: cgw... CGW Alan
Date: Wed, 09 Aug 1995 00:00
39 lines
2809 bytes
   "The fact is, I do not believe that CGW is the proper forum for such
ads, and they detract from an otherwise excellent publication. I am not
trying to censor CGW's right to earn a profit.  My personal subscription
will continue to be renewed (with the issues offending ads painted over).
My company however will not place our family-oriented ads next to the
porn-ads in CGW (or any magazine).  Several of our designers have agreed
with this, and my partners agree to."
   "They detract from the image of CGW.  I buy CGW for game info.  I buy
Penthouse for adult info.  I do not buy CGW for the xxx-cd-rom ads, and do
not buy penthouse for it's "Klik N Play" ad."
   -- Bob Hubbard, President, Centarius Software

   Bob, I agree with you. Allow me to spell out the official poop on porn
in CGW. 
   First, the bad news. The September issue will be "just as filthy" as
the August issue. Consider that fair warning. However, in the 4th quarter
(Oct - Dec), there will be a tempering of these adverts and, by January of
February, things should be "cleaned up" considerably. 
   Second, none of these ads are really new. Their old advertisers who
have gotten more brazen, particularly with the images used in their ads.
The reason? CGW's new publisher, Jon Lane, made a rookie mistake. He gave
these guys an inch, and they took a mile. Now he's working to undo the
mess, and it will take considerably longer to fix this mess (advertisers
need several months lead time, it seems) than to create it. 
   Third, the policy has been put in place that no new Adult Advertisers
will be accepted in CGW. Those currently advertising will either have to
tone it way down, or be dropped once their contracts run out. 
   Finally, the editorial staff of CGW is not comfortable with these ads,
either. But they're not the ones who sell the ads in the magazine. They've
had a meeting of the minds with the sales department, refereed by the
publisher, and the preceeding is the shakedown. 
   Personally, I look forward to the elimination of these ads, or at the
very least their graphic elements. Like you, I don't feel they belong in
CGW. It's a magazine I work for, and one I want my 10-year old son to
read.

   Alan Emrich
"Never mind what Clausewitz thought; what do YOU think?"
--Erwin Rommel
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From: cgw...@aol.com (CGW Alan)
Subject: CGW sex ads
Date: 1995/08/09
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