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Article #2645

Re: About the CGW sex ads whiners

#2645
From: Jojo
Date: Tue, 15 Aug 1995 00:00
15 lines
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af...@dayton.wright.edu (Steve Cagigas) writes:

>The bottom line is that, while your argument is logically sound, financial
>reality means that you have to keep your target audience in mind when you
>choose where to place advertisements.

We seem to agree on all points. It's quite obvious that companies selling 
erotic CD-ROMs expect their target audience to read CGW, (perhaps more 
likely than Playboy).

I object to people like Bill saying that an ad does not belong in a 
magazine because of its contents.  Marketing people think in terms of 
target audiences, not magazine contents.

Jurgen.
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From: Jojo <jo...@xs4all.nl>
Subject: Re: About the CGW sex ads whiners
Date: 1995/08/15
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