🚀 go-pugleaf

>	I have written a letter to the editor of a newspaper, thank you.
>However, actions (like not buying the magazine if it offends you) speak
>louder than words.

This point, made several times by Matt Bandy, is incorrect IMO -- at
least, in the sense that it's posted.

Writing a letter to a magazine is a very potent action, one that speaks
more loudly than most other actions. Withdrawal of advertiser dollars, or
a *successful* public boycott,  are the only legal actions I can think of
that are more powerful.

Most companies use a rule-of-thumb that one letter reflects the opinion of
x customers, and x is usually a fairly large number. When many letters
begin arriving, all protesting the same thing, change usually follows.
That's exactly what happened with PC Magazine's porn ads. 

An individual not buying a magazine will have little impact -- much less
than that same individual writing a letter. 

Note that the same tactics work, whatever your opinion. If you like porn
ads in CGW, and want them to stay, you should write a letter too. It's
usually the people who are "against" something that get mobilised,
organized, and vocal on issues like this. 

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|---RichC----------------------------Interfacing is easy---|
|---rdclark@aol.com-------Compatibility takes a lifetime---|
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