Thread View: comp.sys.ibm.pc.games.rpg
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Started by Andrew Rybenkov
Mon, 23 Nov 2015 16:19
Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Mon, 23 Nov 2015 16:19
Date: Mon, 23 Nov 2015 16:19
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http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/ It seems Gabe have earned all money he wanted. -- Andrew Rybenkov
Re: Steam efficiently kills its (previously) notorious sales
Author: Rin Stowleigh
Date: Mon, 23 Nov 2015 16:32
Date: Mon, 23 Nov 2015 16:32
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On Mon, 23 Nov 2015 19:19:20 +0300, "Andrew Rybenkov" <aryb...@gmail.com> wrote: > >http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/ > >It seems Gabe have earned all money he wanted. Seems like just a change honestly, no better / no worse: "But there's an obvious upside, too. No flash sales means no obsessively refreshing the Steam front page to see what's hot. Consistent pricing means you can browse at your leisure, grab what you want, and then go do something else with your time, confident that you're not going to miss out on a better price in 16 hours"
Re: Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Mon, 23 Nov 2015 20:37
Date: Mon, 23 Nov 2015 20:37
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On Mon, 23 Nov 2015 19:32:02 +0300, Rin Stowleigh <rstow...@nevrhadgmail.com> wrote: > Seems like just a change honestly, no better / no worse: > Considering it was a cornerstone of Steam Sales, uh-hu. Read comments to the article, people explain why it is a crappy move. -- Andrew Rybenkov
Re: Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Tue, 24 Nov 2015 11:56
Date: Tue, 24 Nov 2015 11:56
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On Tue, 24 Nov 2015 00:18:12 +0300, Zaghadka <zagh...@hotmail.com> wrote: > On Mon, 23 Nov 2015 19:19:20 +0300, in comp.sys.ibm.pc.games.rpg, Andrew > Rybenkov wrote: > >> >> http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/ >> >> It seems Gabe have earned all money he wanted. > > Meh. Games will still be on sale, just not on "obsessively click the > refresh button" sale. I'll wait to see what the longer term sales look > like. I'm guessing, pretty good. > Flash sales were a major device to lure people (me, for example) to buy games they did not plan to buy. Obviously there will not be crazy "80-90% off" anymore. Steam/Valve/Gabe became rich and boring. -- Andrew Rybenkov
Re: Steam efficiently kills its (previously) notorious sales
Author: Spalls Hurgenson
Date: Tue, 24 Nov 2015 14:27
Date: Tue, 24 Nov 2015 14:27
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On Tue, 24 Nov 2015 14:56:39 +0300, "Andrew Rybenkov" <aryb...@gmail.com> wrote: >On Tue, 24 Nov 2015 00:18:12 +0300, Zaghadka <zagh...@hotmail.com> wrote: > >> On Mon, 23 Nov 2015 19:19:20 +0300, in comp.sys.ibm.pc.games.rpg, Andrew >> Rybenkov wrote: >>> http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/ >>> It seems Gabe have earned all money he wanted. >> Meh. Games will still be on sale, just not on "obsessively click the >> refresh button" sale. I'll wait to see what the longer term sales look >> like. I'm guessing, pretty good. >Flash sales were a major device to lure people (me, for example) >to buy games they did not plan to buy. >Obviously there will not be crazy "80-90% off" anymore. >Steam/Valve/Gabe became rich and boring. Gotta agree; this pretty much kills my interest in the seasonal sales now. I almost never bought a game at the "duration sale" price; if I didn't see it at the "flash-sale" super-low price, it just wasn't a consideration. I bought a lot of games at flash-sale prices though... Of course, there have been a number of articles that show that these flash-sales really aren't that beneficial to the developers / publishers. Yes, they get a lot of sales but the lower price means they didn't make as much money as they would have had they kept it at the "duration sale" price. The flash-sale prices are mainly to draw attention to either the retailer (e.g., Steam) or the product. But seeing as Steam is already huge and every PC gamer worth his salt goes there already, there's little advantage to Valve to maintain the sales. Big-name games don't really need a sales-frenzy to draw in customers; they'll buy the latest Call of Duty or Assassin's Creed regardless. Meanwhile, the ones who would benefit most from the "advertising" that is Flash Sales - small Indie developers - are the ones who really can't afford it in the first place, since it cannibalizes the full-price sales that would keep their business afloat. The only ones for whom these sales are advantageous are the customers, so it is no surprise that Steam is killing them. Having said all that, these days I buy most of my games from GOG anyway. Their "modern games" selection - while still significantly behind Steam's - is becoming ever more competitive and their old-games selection is unsurpassed. Plus, not being the "big dog" in the digital retail space, it is still to their advantage to offer flash sales in order to siphon customers away from Steam... like me. So I guess this is a plus for me: Steam and developers make more money, and I won't have to bother visiting Steam every day during the seasonal sales anymore because I'm not going to buy any of their games anyway ;-)
Re: Steam efficiently kills its (previously) notorious sales
Author: Rin Stowleigh
Date: Tue, 24 Nov 2015 15:20
Date: Tue, 24 Nov 2015 15:20
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On Tue, 24 Nov 2015 09:27:42 -0500, Spalls Hurgenson <spallsh...@gmail.com> wrote: >On Tue, 24 Nov 2015 14:56:39 +0300, "Andrew Rybenkov" ><aryb...@gmail.com> wrote: > >>On Tue, 24 Nov 2015 00:18:12 +0300, Zaghadka <zagh...@hotmail.com> wrote: >> >>> On Mon, 23 Nov 2015 19:19:20 +0300, in comp.sys.ibm.pc.games.rpg, Andrew >>> Rybenkov wrote: > >>>> http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/ >>>> It seems Gabe have earned all money he wanted. > >>> Meh. Games will still be on sale, just not on "obsessively click the >>> refresh button" sale. I'll wait to see what the longer term sales look >>> like. I'm guessing, pretty good. > >>Flash sales were a major device to lure people (me, for example) >>to buy games they did not plan to buy. >>Obviously there will not be crazy "80-90% off" anymore. >>Steam/Valve/Gabe became rich and boring. > >Gotta agree; this pretty much kills my interest in the seasonal sales >now. I almost never bought a game at the "duration sale" price; if I >didn't see it at the "flash-sale" super-low price, it just wasn't a >consideration. I bought a lot of games at flash-sale prices though... > >Of course, there have been a number of articles that show that these >flash-sales really aren't that beneficial to the developers / >publishers. Yes, they get a lot of sales but the lower price means >they didn't make as much money as they would have had they kept it at >the "duration sale" price. > >The flash-sale prices are mainly to draw attention to either the >retailer (e.g., Steam) or the product. But seeing as Steam is already >huge and every PC gamer worth his salt goes there already, there's >little advantage to Valve to maintain the sales. Big-name games don't >really need a sales-frenzy to draw in customers; they'll buy the >latest Call of Duty or Assassin's Creed regardless. Meanwhile, the >ones who would benefit most from the "advertising" that is Flash Sales >- small Indie developers - are the ones who really can't afford it in >the first place, since it cannibalizes the full-price sales that would >keep their business afloat. > >The only ones for whom these sales are advantageous are the customers, >so it is no surprise that Steam is killing them. > >Having said all that, these days I buy most of my games from GOG >anyway. Their "modern games" selection - while still significantly >behind Steam's - is becoming ever more competitive and their old-games >selection is unsurpassed. Plus, not being the "big dog" in the digital >retail space, it is still to their advantage to offer flash sales in >order to siphon customers away from Steam... like me. > > >So I guess this is a plus for me: Steam and developers make more >money, and I won't have to bother visiting Steam every day during the >seasonal sales anymore because I'm not going to buy any of their games >anyway ;-) The value to the developer in flash sales is in marketing, not the revenue from the sale itself. It's not about whether they would realize more direct revenue by selling more copies at a lower price point, it's whether the marketing opportunity of having your offering listed in a very prominent, frenzied environment with a high turnover / transaction rate results in side benefits that ultimate benefits your company (since "sales" get the attention of the consumer, sometimes selling a product so cheap it's almost giving it away has additional advantages that are worth the marketing "cost" of the loss incurred on lower price point). Whether or not a flash sale really works for a developer or not really depends on a lot of things, but at the end of it all it's a marketing opportunity. When dealing in goods that require physical inventory, sometimes it's good to unload surplus but of course that doesn't apply with digital downloads. Ultimately it will not mean Steam or developers make more or less money, since the volume of downloads moved and the price paid for game vary on a game-to-game basis. What it does mean is a change in habits for some. Those who like the flash sales will be upset that someone moved their cheese. Those who found them to be kind of an annoying distraction won't care one way or the other. I'm in the latter group. Personally I like to identify titles I might be interested in when they are released on Steam (of course they aren't discounted very heavily at that point), then add them to my wishlist. Devs can see how many people have wishlisted their game but are not going to buy it at that price point, so it encourages them to put it on sale. Then just leave it on the wishlist until it hits a price point that I'm willing to pay. It can be a long wait in some cases, I wishlisted Wasteland2 a long time ago but I've never seen it come low enough for a buy, so it stays on the list until it does. I never run out of stuff to play and I spend very little overall because I'm not creating a huge backlog of useless nickel and dime games I'll never play.
Re: Steam efficiently kills its (previously) notorious sales
Author: Ross Ridge
Date: Tue, 24 Nov 2015 20:07
Date: Tue, 24 Nov 2015 20:07
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Zaghadka <zagh...@hotmail.com> wrote: >Meh. Games will still be on sale, just not on "obsessively click the >refresh button" sale. I'll wait to see what the longer term sales look >like. I'm guessing, pretty good. Well, you only had to refresh once every 8 hours. You also had an 8 hour window to do that in so, so you didn't have obsessively refresh when what went on sale switched either. But I'm guessing they're doing this because the trick isn't working anymore. Back when they started doing this presumably there were more people buying games at the sale-long price, as they didn't know it might get cheaper later in the sale. Ideally all the people who are willing to buy the game at sale-long price would pay that price for the game, leaving only the people wouldn't buy the game unless it was deeply discounted picking it up at the lower price. My guess is that Valve's reasearch is telling them that pretty much everyone knows to wait now. It'll be interesting to see what replaces these sales, because in addition to being a form of price descrimination, it was also a form of marketing. During these seasonal Steam sales pretty much every game goes on sale, but only a fraction of them make it onto the front page. They can toss up a list of a dozen or so games up there and change it every day, just like before, but what's going to drive vistors to check the list each day? They'll probably have some sort of game or contest, but will that be enough? Also those deep discount sales had another marketing benefit. They cause a lot people to buy games that never would have otherwise. Even if this doesn't directly make up for the people who would've paid more for the game, it can when the people who would've never have bought the game tell their friends about it. That's the theory behind Sony's "Instant Game Collection" and Microsoft's "Games for Gold", the developers and publishers usually get nothing in return, but end benefiting when friends of the subscribers buy the game. We'll have to see how it goes. I'm not sure it'll actually make much of a difference to me. The amount of money I've been spending on these sales has been on a slow decline anyways. I've bought most of the "back catalog" that I'm interested in, and it seems the trend already was for smaller discounts of newer games. Ross Ridge -- l/ // Ross Ridge -- The Great HTMU [oo][oo] rri...@csclub.uwaterloo.ca -()-/()/ http://www.csclub.uwaterloo.ca/~rridge/ db //
Re: Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Wed, 25 Nov 2015 18:22
Date: Wed, 25 Nov 2015 18:22
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On Mon, 23 Nov 2015 19:19:20 +0300, Andrew Rybenkov <aryb...@gmail.com> wrote: > It seems Gabe have earned all money he wanted yeah, embarrassing sale. Good I caught last great sales back in 2012, so I know how it _was_ -- Andrew Rybenkov
Re: Steam efficiently kills its (previously) notorious sales
Author: Werner Punz
Date: Wed, 25 Nov 2015 18:43
Date: Wed, 25 Nov 2015 18:43
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Am 25.11.15 um 19:22 schrieb Andrew Rybenkov: > On Mon, 23 Nov 2015 19:19:20 +0300, Andrew Rybenkov > <aryb...@gmail.com> wrote: > >> It seems Gabe have earned all money he wanted > > yeah, embarrassing sale. > > Good I caught last great sales back in 2012, > so I know how it _was_ > Yes steam sales are mostly shovelware sales nowadays.
Re: Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Thu, 26 Nov 2015 18:12
Date: Thu, 26 Nov 2015 18:12
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On Wed, 25 Nov 2015 21:43:10 +0300, Werner Punz <we...@gmx.at> wrote: > Yes steam sales are mostly shovelware sales nowadays. I do not see anything to buy right now, and considering the shop will remain the same till 1st Dec and 2 weeks of Christmas sale, Steam efficiently detached me for 3 weeks. Good job, wiseguys. -- Andrew Rybenkov
Re: Steam efficiently kills its (previously) notorious sales
Author: Werner Punz
Date: Fri, 27 Nov 2015 10:04
Date: Fri, 27 Nov 2015 10:04
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Am 26.11.15 um 19:12 schrieb Andrew Rybenkov: > On Wed, 25 Nov 2015 21:43:10 +0300, Werner Punz <we...@gmx.at> wrote: > >> Yes steam sales are mostly shovelware sales nowadays. > > I do not see anything to buy right now, > and considering the shop will remain the same till 1st Dec and > 2 weeks of Christmas sale, Steam efficiently detached me for 3 weeks. > Good job, wiseguys. > > I bought one visual novel in the 2-5 euros price range, but just more out of curiosity than real interest. I just wanted to see where all the no puzzle desicion making kill your own intelligence stuff started which nowadays floods the adventure genre.
Re: Steam efficiently kills its (previously) notorious sales
Author: Andrew Rybenkov
Date: Sat, 28 Nov 2015 18:56
Date: Sat, 28 Nov 2015 18:56
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On Fri, 27 Nov 2015 13:04:00 +0300, Werner Punz <we...@gmx.at> wrote: > Am 26.11.15 um 19:12 schrieb Andrew Rybenkov: >> On Wed, 25 Nov 2015 21:43:10 +0300, Werner Punz <we...@gmx.at> wrote: >> >>> Yes steam sales are mostly shovelware sales nowadays. >> >> I do not see anything to buy right now, >> and considering the shop will remain the same till 1st Dec and >> 2 weeks of Christmas sale, Steam efficiently detached me for 3 weeks. >> Good job, wiseguys. >> >> > I bought one visual novel in the 2-5 euros price range, but just more > out of curiosity than real interest. > > I just wanted to see where all the no puzzle desicion making kill your > own intelligence stuff started which nowadays floods the adventure genre. > > > I made 2 exceptions at once: 1. I bought a Early Access game 2. I bought a non-rebated game Shortly, I bought Underrail. Still on fence about The Fall of the Dungeon Guardians -- Andrew Rybenkov
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