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Article #624707

Re: OFF TOPIC: old Burger King ad

#624707
From: J. Clarke
Date: Sat, 30 Jun 2018 20:21
54 lines
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On Sat, 30 Jun 2018 11:44:31 -0700 (PDT), hanc...@bbs.cpcn.com wrote:

>An ad from 1966:
>https://books.google.com/books?id=WFYEAAAAMBAJ&lpg=PA81&dq=life%20bell%20telephone%20reliable&pg=PA18-IA3#v=onepage&q&f=false
>
>Note the architecture of the era and emphasis on fast service and
>no tipping.
>
>Personally, while I think the food at BK is decent, for some
>reason service quality at the chain is poor (seen at many 
>different outlets).  The counter help often seems frozen
>or confused.  One time a customer had a coupon and the cashier
>spent five minutes trying to enter it, meanwhile a long line
>built up.

Burger King used to guarantee orders in 3 minutes.  When you placed
the order a visible timer was started at the drivethrough and if it
got to zero before your order was in your hands your order was free.

You should be old enough to remember this ad
<https://youtu.be/KJXzkUH72cY>.

Incidentally, I recently attended a presentation by Carla Harris, Vice
Chairman, Wealth Management at Morgan Stanley, and professional gospel
singer (2 sold-out Carnegie Hall concerts).  She handled the Burger
King IPO in 2006 and at one point asked the Burger King CEO if they
were going to bring back that song, both verses.  He remakred that
there was only one verse. So she sang it for him, and she sang it for
us.  And if they decide to bring it back, they should pay her to sing
it for everybody.

>To me, it reminds me of the IBM vs others competition.  Other
>computer firms, for whatever reason, could never capture IBM's
>excellent customer support/service, even if they stole an
>IBM executive to be in charge of their computer division.
>Burger King has been around for 50 years.  Couldn't they see
>McD's handling is so much superior to theirs?

They did once.  Then they forgot.
 
>(On page 24 is an ad for the Polaroid 'swinger' a cheap
>little b&w instant camera that turned out to be very popular.)

I had one of those when I was a teenager, it was really convenient.
>
>
>Here is a McD's ad from 1962:
>https://books.google.com/books?id=eVUEAAAAMBAJ&lpg=PA20&dq=life%20mcdonalds&pg=PA20#v=onepage&q&f=false
>
>Here is a 1966 article about the chain and "Hamburger University".
>https://books.google.com/books?id=zkwEAAAAMBAJ&lpg=PA100&dq=life%20mcdonalds&pg=PA100#v=onepage&q&f=false
>(On Page 102 is an ad for a Wollensak cassette recorder; note 
>the slide rule in the background.)
>
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From: J. Clarke <jclarke...@gmail.com>
Newsgroups: alt.folklore.computers
Subject: Re: OFF TOPIC:  old Burger King ad
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