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Article #621866

Re: 1967 SCM ad "Do your taxes the easy way!"

#621866
From: Peter Flass
Date: Thu, 19 Apr 2018 23:39
62 lines
4859 bytes
Huge <Huge@nowhere.much.invalid> wrote:
> On 2018-04-19, Kerr-Mudd,John <nots...@invalid.org> wrote:
>> On Wed, 18 Apr 2018 19:59:56 GMT, Huge <Huge@nowhere.much.invalid> wrote:
>> 
>>> On 2018-04-18, Charlie Gibbs <cgibbs@kltpzyxm.invalid> wrote:
>>>> On 2018-04-18, Scott Lurndal <scott@slp53.sl.home> wrote:
>>>> 
>>>>> Dan Espen <dan1...@gmail.com> writes:
>>> 
>>> [22 lines snipped]
>>> 
>>>>>> Actually, most (ALL?) stations are running constant
>>>>>> ads on the bottom of the screen.
>>>>>> 
>>>>>> I'm amazed that some of the side bar ads are animated.
>>>>>> 
>>>>>> Advertisers know no boundaries.
>>>>> 
>>>>> Just recently I saw my first picture-in-picture advert
>>>>> _during_ the program.    Blech.
>>>> 
>>>> I think if they started doing that here I'd take John Prine's
>>>> advice and blow up my TV.  As it is, the animated things at
>>>> the bottom of the screen are running longer and longer into
>>>> the program after each break.
>>> 
>>> Fortunately, all that nonsense is forbidden in the YooKay.
>>> 
>>> 
>> 
>> I vaguely remember some "coming next" bit on top of the end of a program 
>> (on ch4?); maybe it was the hoohah about that that caused a change in the 
>> rules. A lot of the commercial channels squeeze the credits and jump in 
>> at the end to tell you about something exciting coming up.
> 
> The UK ASA (Advertising Standards Authority) rules insist there is a clear
> and perceptible difference between programme content and advertising, in
> order that even the dumbest viewer can be sure what is content and what
> advertising. So having, e.g., the host of a game show present an advert
> in the break, is not allowed. Hell, even (e.g.) holiday advertising in the
> breaks in a travel show used to be frowned on, although I suspect they've
> eased up a little on that kind of thing. Product placement within shows
> is also tightly controlled. The amount of advertising is also tightly
> controlled; it used to be restricted to no more than 15 minutes in any
> hour, although you were allowed to "borrow" a minute from adjacent hours
> (Although, it's been a *long* time since I worked for a TV company,
> so some of these rules may have have changed.)
> 
> I know 'Merkins fall about laughing at our "TV Licence", but the BBC is
> pretty good, despite its (many) faults. They have a pretty simple rule
> on advertising; no advertising. (Other than for their own shows).
> 
> When I watched 'Merkin TV, I'm appalled at the amount (excessive),
> quality (poor) and intrusiveness (very) of the advertising.
> 

The one hopeful trend is that a lot of ads these days are funny enough that
I actually want to watch them. there seem to be fewer car dealers yelling
into the microphone.

-- 
Pete
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From: Peter Flass <peter...@yahoo.com>
Newsgroups: alt.folklore.computers
Subject: Re: 1967 SCM ad "Do your taxes the easy way!"
Date: Thu, 19 Apr 2018 16:39:51 -0700
Organization: A noiseless patient Spider
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