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Article #621864

Re: 1967 SCM ad "Do your taxes the easy way!"

#621864
From: Peter Flass
Date: Thu, 19 Apr 2018 23:39
80 lines
5374 bytes
JimP <solo...@gmail.com> wrote:
> On 19 Apr 2018 08:48:56 GMT, Huge <Huge@nowhere.much.invalid> wrote:
> 
>> On 2018-04-19, Kerr-Mudd,John <nots...@invalid.org> wrote:
>>> On Wed, 18 Apr 2018 19:59:56 GMT, Huge <Huge@nowhere.much.invalid> wrote:
>>> 
>>>> On 2018-04-18, Charlie Gibbs <cgibbs@kltpzyxm.invalid> wrote:
>>>>> On 2018-04-18, Scott Lurndal <scott@slp53.sl.home> wrote:
>>>>> 
>>>>>> Dan Espen <dan1...@gmail.com> writes:
>>>> 
>>>> [22 lines snipped]
>>>> 
>>>>>>> Actually, most (ALL?) stations are running constant
>>>>>>> ads on the bottom of the screen.
>>>>>>> 
>>>>>>> I'm amazed that some of the side bar ads are animated.
>>>>>>> 
>>>>>>> Advertisers know no boundaries.
>>>>>> 
>>>>>> Just recently I saw my first picture-in-picture advert
>>>>>> _during_ the program.    Blech.
>>>>> 
>>>>> I think if they started doing that here I'd take John Prine's
>>>>> advice and blow up my TV.  As it is, the animated things at
>>>>> the bottom of the screen are running longer and longer into
>>>>> the program after each break.
>>>> 
>>>> Fortunately, all that nonsense is forbidden in the YooKay.
>>>> 
>>>> 
>>> 
>>> I vaguely remember some "coming next" bit on top of the end of a program 
>>> (on ch4?); maybe it was the hoohah about that that caused a change in the 
>>> rules. A lot of the commercial channels squeeze the credits and jump in 
>>> at the end to tell you about something exciting coming up.
>> 
>> The UK ASA (Advertising Standards Authority) rules insist there is a clear
>> and perceptible difference between programme content and advertising, in
>> order that even the dumbest viewer can be sure what is content and what
>> advertising. So having, e.g., the host of a game show present an advert
>> in the break, is not allowed. Hell, even (e.g.) holiday advertising in the
>> breaks in a travel show used to be frowned on, although I suspect they've
>> eased up a little on that kind of thing. Product placement within shows
>> is also tightly controlled. The amount of advertising is also tightly
>> controlled; it used to be restricted to no more than 15 minutes in any
>> hour, although you were allowed to "borrow" a minute from adjacent hours
>> (Although, it's been a *long* time since I worked for a TV company,
>> so some of these rules may have have changed.)
>> 
>> I know 'Merkins fall about laughing at our "TV Licence", but the BBC is
>> pretty good, despite its (many) faults. They have a pretty simple rule
>> on advertising; no advertising. (Other than for their own shows).
>> 
>> When I watched 'Merkin TV, I'm appalled at the amount (excessive),
>> quality (poor) and intrusiveness (very) of the advertising.
> 
> I think the persons who thought up, and ordered, the scrolling text at
> the bottom of the screen needs to have a very long time out. Say in a
> Costa Rico prison.

The only times I've seen this is a news crawl on a morning news show, or
sports scores during a game.

> 
> Or the promo for the next or another show that pops up in one corner
> of the show I'm trying to watch.
> 
> Or the Channel Logo that is in the lower right corner, covering up the
> text from an old documentary, or movie, so I can't read the
> sub-titles, etc.
> 

I used to get mad at this too, but with the plethora of channels I now find
it handy If I don't have a cable box with a guide and am looking for a
channel I don't watch very often.


-- 
Pete
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From: Peter Flass <peter...@yahoo.com>
Newsgroups: alt.folklore.computers
Subject: Re: 1967 SCM ad "Do your taxes the easy way!"
Date: Thu, 19 Apr 2018 16:39:52 -0700
Organization: A noiseless patient Spider
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