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Article #621755

Re: 1937--uncontrolled figures can clog up any business! (Monroe)

#621755
From: t... Ted Nolan
Date: Fri, 06 Apr 2018 21:17
38 lines
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In article <pa8ivf$5o7$1...@dont-email.me>,
Charles Richmond  <nume...@aquaporin4.com> wrote:
>On 4/6/2018 2:26 PM, Charlie Gibbs wrote:
>> On 2018-04-06, hanc...@bbs.cpcn.com <hanc...@bbs.cpcn.com> wrote:
>> 
>>> cute cartoon ad for Monroe calculators
>>>
>https://books.google.com/books?id=qEsEAAAAMBAJ&lpg=PA6&dq=life%20%22monroe%20adding%22&pg=PA6#v=onepage&q&f=false
>> 
>> Nice.
>> 
>> The one that stuck in my head (I think I first saw it here) is:
>> 
>>      Rockwell calculators,
>>      Gee, they're really neat.
>>      They have big green numbers,
>>      And little rubber feet.
>> 
>> I've heard that the ad was the product of Dick Orkin,
>> better known as Chickenman.  (He's everywhere, he's everywhere!)
>> 
>
>This little jingle was "sung" on radio stations circa 1970...  I knew a 
>girl in college that just loved the "big green numbers and little rubber 
>feet" part!  This must have been an attempt to "humanize" calculators... 
>  to make them have more of a "soft and fuzzy" feel.
>

I head the story of that ad somewhere years ago.  (Maybe NPR?).  Anyway,
the point was that all calculators at the time were pretty much the same
featurewise, so the company decided to go with humor to differentiate
their product which was otherwise no better (and no worse) than the others.

Also, I think I remember that the ad was performed by Stiller and Meara.
-- 
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From: t...@loft.tnolan.com (Ted Nolan <tednolan>)
Newsgroups: alt.folklore.computers
Subject: Re: 1937--uncontrolled figures can clog up any business! (Monroe)
Date: 6 Apr 2018 21:17:58 GMT
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